Spotify to Acquire Bill Simmons' The Ringer to Expand Podcast Business

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Spotify is bulking up its podcasting business with the acquisition of Bill Simmons’ The Ringer, which will add a robust slate of sports and pop culture audio shows to its portfolio. Details:

). The largely unscripted, chat-style shows will serve as a compliment to the highly produced scripted and narrative nonfiction podcasts that Spotify already owns through its 2019 acquisitions of Gimlet and Parcast.

Dawn Ostroff, chief content officer at Spotify said: "As we set out to expand our sports and entertainment offerings, we wanted a best-in-class editorial team. Bill Simmons is one of the brightest minds in the game and he has successfully innovated as a writer and content creator across mediums and platforms. The Ringer's proven track record of creating distinctive cultural content as well as discovering and developing top tier talent will make them a formidable asset for Spotify.

Spotify sees podcasts as a way to expand beyond its music roots. The company spent around $400 million to acquire three podcast companies last year and announced, via a February 2019 letter from CEO Daniel Ek, that “audio — not just music — would be the future of Spotify.”

 

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LiamMontana_1 ohhh snap bro

Congrats BillSimmons and 2 SheaSerrano

Can’t wait to watch Monday night football on the Ringer. And the college football playoffs. Oh wait. They don’t have a tv network?

Toucherandrich

Pass on Bill Simmons, no thx

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