Over the next few years, Macy's began introducing its elaborate floats, which became an essential part of the iconic annual event.Under the Straus family tutelage, Macy's expanded nationally, becoming a mainstay in malls and suburban shopping centers.Source:
Over the next few decades, Macy's star continued to rise, as it became a go-to department store destination around the country.Macy's continued to gain cultural clout in 1947, as an integral part of the setting of the classic film "Miracle on 34th Street."Macy's continued to bring panache to major national holidays when it started it annual Fourth of July fireworks show in 1976.
The first sign of major strife for Macy's began in the mid-1980s, after a series of missteps including an unsuccessful buyout coincided with an economic recession that left the retailer in massive debt.
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