YouTube's documentary series on Justin Bieber just broke a record for the platform - Business Insider

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YouTube's documentary series on Justin Bieber just broke a record for the platform

The new documentary series about Justin Bieber is YouTube's most expensive deal to date, and it seems the lofty price tag may already be paying off.

The first episode of the series, "Justin Bieber: Seasons," exceeded 32.5 million views in its first week, . That makes the series' premiere the most-watched YouTube Originals debut since the platform started creating its own content in 2016.to secure the 10-part series, which is the most the platform has dropped for content in its effort to take on streaming giants like Netflix and YouTube.

It's only fitting that YouTube worked so hard to acquire the rights to Bieber's docuseries, considering the singer's career beginnings. Bieber was first discovered on YouTube when he was 12, after

 

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