Netflix spent $12.4 billion on marketing in 2020, up from $10 billion in 2018.Amazon Prime Video has been in turnaround mode since former NBC executive Jennifer Salke was brought on to run the studios division in February 2018.
Marine is a VP of Prime Video and oversees marketing for the platform globally while Donkin heads up marketing in the US. Prime Video's first big international release in 2016 snagged the team behind the BBC's "Top Gear" for a global car series called "The Grand Tour." And, last year, Marine oversaw Amazon's big push for the miniseries "Good Omens," a fantasy it coproduced with BBC Studios that was based on a Neil Gaiman and Terry Pratchett novel.
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