Cheers! French nipping at Scottish heels in whisky market

The French are Europe’s top cereal producers and the number one consumers of whisky in Europe.

“Not many of our clients are surprised that French whisky exists,” says Matthieu Acar, a whisky salesman and French whisky specialist at La Maison du Whisky in Paris.When it comes to quantity and quality, the Scots – purveyors for centuries of “uisge-beatha” – will take some beating. “French whisky is still at a relatively young age in its history. It appeared at the beginning of the 80s, so this is really the beginning,” Le Brun told AFP.

With 42 distilleries creating at least one whisky, the French seem determined to grab a share of what has become a lucrative market. Alexandre Sirech, co-founder of the Bellevoye brand, says his passion for whisky came from a decisive experience of working in a Speyside distillery.

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