The Essential Phone: Android co-founder’s company closing down | Malay Mail

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KUALA LUMPUR, Feb 13 ― It’s not even been 3 years since Essential, the smartphone startup from Android co-founder Andy Rubin, launched its first smartphone: The Essential Phone. Despite some solid interest and a decent track record when it came updates, the company announced the news...

. Despite some solid interest and a decent track record when it came updates, the company announced the news on its official blog earlier, and also said that the Essential Phone will not be getting anymore updates — so far, updates have been on par with the Google Pixels, in terms of frequency and timeliness.

The news is pretty surprising, I suppose, with Essential earlier showing off a new — weird-looking — in its testing stages. The new Essential Phone had a strange form-factor: long and narrow, almost like a TV remote control. Additionally, Rubin talked about a “new UI for a radically different form-factor”, and the “GEM Colorshift material” of the phone was also something pretty interesting. Now, it appears, the entire Project GEM has been scrapped.

Essential was also rumoured to be developing a smart home assistant and an OS, but these projects never materialised into actual products that we could see. Regardless, the news that a tech startup — one with a history of doing this differently — is at the end of the road, despite controversy surrounding its founder, is sad to hear. Previously, a report from thealleged that sexual misconduct from Rubin led to his departure from search engine giant, Google.

 

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