Monzo seems to be bearing this in mind, as Blomfield told Reuters that the bank's "real focus is on monetization," and that it seeks to "drive revenue and do it in a way that's transparent and fair." The neobank's upcoming premium accounts will be part of that effort, as will efforts to grow its loan book — Monzo currently lends out around £120 million and holds deposits of £2 billion , per the outlet. of German competitor N26 from the UK.
But the exit of N26 from the UK is giving a boost to the UK's homegrown neobanks: Monzo, Starling, and Monese all surges in transfers and customers following the German neobank's announcement that it would close all UK accounts and withdraw from the market due to Brexit. With this sudden influx of customers, Monzo has a chance to pitch its new premium accounts and loan offerings to a wider base of customers. And given that the neobank enjoys a great deal of positive word of mouth — it was ranked the brand in Britain most likely to be recommended to a friend, per a YouGov survey cited by Reuters — Monzo's new premium account offering could catch on quickly if it is well-executed.
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Источник: BusinessInsider - 🏆 729. / 51 Прочитайте больше »