Toy Industry Looks to YouTube Talent for Next Generation of Merchandise

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Children used to want toys based on their favorite movies and TV shows. Now kids are seeking out toys based on their favorite YouTube stars and channels.

By Sahil Patel Feb. 24, 2020 4:58 pm ET Children used to want toys based on their favorite movies and TV shows, whether it was “Star Wars,” “My Little Pony” or “Teenage Mutant Ninja Turtles.”

Other YouTube kids programmers that have struck new toy licensing deals include Moonbug Entertainment Ltd. and YouTube stars Collins and Devan Key. Stars on YouTube, a unit of Alphabet Inc.’s Google, are also proving capable of getting fans to go beyond watching videos and actually purchase items—or get their parents to do so.

Based on early sales, Blippi is on track to be Jazwares’ largest new preschool launch of the year, the company said, though it declined to provide exact figures. For YouTube stars, toys and other consumer products offer an opportunity to make money that goes beyond advertising.

 

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damn blipi went from eating shit to educating kids....character development

The WSJ hangs on human rights and democracy all day, didn't have the courage to apologize after insulting Chinese citizens not relating the political system. Instead, it continued to make excuses by attacking Chinese politics to avoid apologizing. shamed!

If the freedom of speech in the United States allows insults to innocent foreign citizens, that freedom of speech is hypocritical selfishness and worthless. Does your free speech allow you to praise Hitler?

It's Ryan's world and we're just living in it.

So true!

We are in the worst timeline.

My child and me love Blippi.

He looks like a weirdo

scuffmyshue 👀 toyfair

That guy there is an ex marine and he was the 1st one that came up with that concept and makes millions, he might look stup but don't let looks deceive you.

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With Good Times Back For The Music Business, Warner And Universal Look To Cash InTwo of the world’s largest music companies are looking to capitalize on the music industry's growth, which has been fueled by streaming services like Spotify and Apple Music. Just to give an interesting context in 1970 as a kid growing up in the music store a single 45 was 78 cents with tax, then 3 cents. 99 cents a tune is pretty reasonable for 2020. Just saying. It's haunting them 24/7. Y ella quien es ?
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