News Formal

Uber acquires ad-tech company Adomni, and will start putting video ad-displays on vehicles - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 33 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 16%
  • Publisher: 51%

Россия Новости Новости

Россия Последние новости,Россия Последние новости

Uber is putting video ads on top of its cars, and it's ramping up with 1,000 vehicles across three US cities

that Uber bought ad-tech company Adomni, and plans to put ad-displays on top of 1000 vehicles in three cities by the end of March.

A pilot scheme will be available to drivers in Atlanta, Dallas, and Phoenix and will run until April 1 when commercial advertisers will have the chance to put their ads on the car-toppers. Until then, only government-funded Ad Council ads will be allowed to run. Initially advertisers will have to manually buy their ad-space directly from Uber OOH, but after May 1 the company will introduce programmatic advertising.

Adomni CEO Jonathan Gudai said the company was looking to utilise video advertising on the car-toppers, and according to Adweek the displays will show different ads depending on geolocation and time of day.

 

Спасибо за ваш комментарий. Ваш комментарий будет опубликован после проверки
Мы обобщили эту новость, чтобы вы могли ее быстро прочитать.Если новость вам интересна, вы можете прочитать полный текст здесь Прочитайте больше:

 /  🏆 729. in RU

Россия Последние новости, Россия Последние новости

Similar News:Вы также можете прочитать подобные новости, которые мы собрали из других источников новостей

Roku's Q4 earnings underscored its position as an early leader in the connected TV market - Business InsiderRoku has had success monetizing its engagement — its ad business is rising after the company expanded ad capabilities and introduced new formats.
Источник: BusinessInsider - 🏆 729. / 51 Прочитайте больше »

Intuit's acquiring Credit Karma will help both companies grow faster, its CEOs say - Business InsiderIntuit CEO Sasan Goodarzi and Credit Karma CEO Kenneth Lin say that the deal is key to helping both companies grow and give customers more choice. Yes, because market consolidation is famous for giving consumers more choice
Источник: BusinessInsider - 🏆 729. / 51 Прочитайте больше »

YouTube influencer, creator crash course: how to make money from ads - Business Insider.natalie_barbu breaks down how she earns money as a YouTube creator and her strategy for maximizing her earnings on the platform. To watch Natalie's full, 11-minute crash course on how to make money on YouTube, click this link and subscribe: natalie_barbu first, now you have to NOT get paid while you reach the new required subscriber count and view counts. natalie_barbu It's behind a pay wall
Источник: BusinessInsider - 🏆 729. / 51 Прочитайте больше »