Starbucks chooses Canada as first launch market for Beyond Meat breakfast sandwich

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Starbucks chooses Canada as first launch market for Beyond Meat breakfast sandwich GlobeBusiness

Inc. Canada is the first market in the world for Starbucks to launch a Beyond Meat product, or any breakfast sandwich incorporating imitation meat.a new Beyond Meat burger

, as it mulls whether to launch such products in more restaurants globally. Last month, McDonald’s said it would expand the test to more restaurants in the region and extend the three-month trial to six months. Beyond Meat’s stock rose more than 11 per cent on the day of the initial announcement in September: McDonald’s represents a significant potential client with approximately 38,000 restaurants in 100 countries.

The California-based Beyond Meat also sells its patties at A&W restaurants and a faux-meatball sub at Subway. But it has had hiccups in the fast-food sector as well. Less than a month ago, Starbucks competitor Tim HortonsBeyond Meat breakfast sandwiches from its menu after just seven months, saying that customers preferred the meat patties.

Last month, Starbucks announced a global initiative to cut its carbon emissions and waste in half by 2030, which will require major changes across its operations – including to its menu. The companyYour time is valuable. Have the Top Business Headlines newsletter conveniently delivered to your inbox in the morning or evening.

 

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globebusiness That should end quick.

globebusiness They should hope that they don’t need to ship product via the railways.

globebusiness Yucky....as if anyone wants that crap!

globebusiness

globebusiness Don't buy the marketing hype. There are many ingredients in beyond meat that are both unhealthy and unsustainable. It's a silly bandwagon trend.

globebusiness Because it went so well for Tim's?

globebusiness Just say no.

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