The RUF Rodeo is a Western-themed, Porsche-inspired off-roader - Business Insider

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This Western-themed, Porsche-inspired off-roader is built to be the centerpiece of your next glamping adventure

might look like a Porsche 911 with extra lights and some knobby tires, but it's much more than that.

A concept off-roader from a Porsche tuner and boutique car manufacturer called Ruf, the Rodeo is actually built around Ruf's very own carbon-fiber chassis.

Aside from off-road-focused mechanical upgrades, the Ruf Rodeo sports a design that's a nod to the American West. It has a sand-colored exterior, a rugged interior, and a trunk-mounted shovel, should you get stuck out on the plains. Ruf, which tunes classic Porsches and builds its own Porsche-inspired creations, unveiled a burly, off-road-ready concept car called the Rodeo this month.Alois Ruf Jr.

 

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