Business Survival In A Time Of Coronavirus

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As tempting as it might be to panic, the best thing to do now is plan for the crisis and keep moving forward, because it’s not as impossible as it seems, and the alternative is giving up. But how do you plan when nobody even knows what tomorrow will look like?

I remember both 9/11 and the 2008 collapse; both felt world-ending at the time, and both required critical decisions to be made in vastly reduced time spans and with an uncertain future in store; who could predict what tomorrow was going to look like when things were changing so quickly? But if you’re the calm within the storm, you’ll be better able to look at what’s happening around you and adapt to it.

And while the landscape is rapidly changing under all of our feet and your first priority is to survive, there is an invaluable opportunity here to prepare for what happens once we’re finally out of the woods. Thoughtful leaders should utilize this time to position their organizations to thrive once the pandemic is behind us. If you’ve ever wanted to make bold changes, there may not be a better time than now.Pivot and be nimble.

So now’s the time to ask yourself how your business model can adapt to these strange days we live in. New problems mean new markets and new opportunities. Take stock of them and how you can fit in, from development, deployment, and support of information systems to manufacturing capacity to distribution networks to food and supply production. The businesses that come out of this stronger are the ones that lean into the economy we have rather than the economy we want.

 

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