61% of people in a March survey by Kagan, the media research arm of S&P Global Market Intelligence, said they were watching more video as a direct result of the coronavirus outbreak.
Free ad-supported streaming services like Pluto TV and Xumo have been fast-tracking channel launches and promoting more news and educational to attract those audiences, asWhile free ad-supported platforms have been gaining ground with viewers for a few years now, they haven't yet become a daily habit for mainstream audiences. Thethat viewing sessions rose 59% among free ad-supported apps and streaming-TV services on its devices during the last three weeks of March.
They were most willing to try other TV network websites, followed by Crackle, The Roku Channel, and Facebook Watch: The Roku Channel - 17% don't use but will tryAmong the ad-supported platforms included in the survey, excluding YouTube, at least 26% of respondents said they had no interest in trying the services, which suggests there's a segment of viewers out there that's averse to these free platform.
The key factors analysts are watching at 5 major media companies including Disney and Fox to help determine whether their stock will keep falling or rebound
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