TikTok's Parent Company Takes BBC Content for China

, which premiered on Xigua Video in January.

"We are committed to providing our users with a variety of contents and the best viewing experience possible," said Lili Qian, general manager of content cooperation at Xigua Video. "After the success of, we are offering more BBC Studios content, including two new visually-stunning documentaries."will premiere on the BBC in the U.K. on April 24.

BBC Studios' Phil Hardman, general manager for Greater China, added: "This content deal with Xigua Video in China takes our partnership to a new level and we’re delighted that our bold, British and creative content will have such a strong presence. It achieves a balanced all-genre presence on Xigua Video, and we will also be adapting short-form content to meet the needs of users and the platform.

Over the past year, ByteDance has expanded upon the global strength of its signature short form video apps by making a bold push into long-form video in China, successfully challenging deep-pocketed incumbents iQiyi, Alibaba's Youku and Tencent Video.

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