How Burger King, Chipotle, Domino's, and Subway market in pandemic - Business Insider

Accordingly, advertising has also dropped. Year-over-year TV ad spending by all restaurants dropped by 17% in the third week of March, per media research firm Kantar. And sources told Business Insider that Subway has slashed its ad budget by around 50% since the pandemic hit.

that digital sales more than doubled in March and grew 81% year-over-year during the first quarter, insulating it from a 16% March same-store sales drop.According to, year-over-year foot traffic to Burger King, McDonald's, and Chipotle is down by 52%, 58%, and 72%. while McDonald's ran ads about social distancing, drive-through orders, and free "thank you meals" for first responders."We saw people migrate to drive-through to delivery to mobile order and payment, which is a contactless way to pay," Machado said.

"A lot of it [advertising budget] went to streaming services, and then we tripled our spend in digital and social, which was already pretty good to begin with," Brandt said. "It was a big shift, and it was right away." Domino's Pizza has been a rare growth story during lockdown, reporting a 1.6% increase in year-over-year same-store US sales for the first quarter after announcingA Domino's spokesperson referred to an April 23 earnings report, which saw a 7% bump in franchise advertising fees., CEO Richard Allison said Domino's was "not pulling back one bit on advertising" during the pandemic, with the chain producing a new campaign each week on average.

I looooooove Subway. Especially the one in Brooklyn, New York. It was really the best Subway of the U.S.A. Especially compared and connected by awesome Chinese and Korean people to Washington DC. And I'm from Washington DC. Go DC! Truly yummy.

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