Univision Announces Livestream ‘State Of The Business’ Discussion As Networks Tiptoe Into Upfront Mode

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Univision will host a two-part livestream presentation for advertisers on May 12 where ad sales chief Steve Mandala and other executives will discuss the state of the business and how Univision is …

and other executives will discuss the state of the business and how Univision is supporting clients and brands and unveil new primary research with Nielsen on Hispanic consumers.

There’s certainly a lot to talk about given the state of viewing, where ratings are surging, and the state of the ad market, which has been devastated by the shutdown of business and consumer activity caused by the coronavirus pandemic. One cable ad executive told Deadline that talent is also wary of appearing, even virtually, to tout shows given the crisis gripping the nation. With production shuttered, most networks could also use a bit more time to on programming lineups.

 

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