Video game software developer and publisher, Epic Games, was the highest spending brand on YouTube, with over 304 videos.The influencer-marketing industry has become a big source of income for creators, but recently many brands have cut their budgets.
Epic Games, behind popular games like Fortnite, was the highest spending brand on YouTube in Q1, with over 304 videos, the report said.Many brands have cut their influencer-marketing budgets in recent weeks, but some categories like gaming, tech, and home essentials are still booking deals.
Video game software developer and publisher Epic Games, behind popular games like Fortnite, was the highest spending brand on YouTube, with over $10 million spent on sponsored videos, the report estimated. The report noted that as Q1 progressed, the impact of the coronavirus on the influencer-marketing industry became more pronounced.
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