Shifting to remote work expands companies' capacity to monitor employees, and mainstream B2B software providers will often be the arbiters of what constitutes acceptable access.
for services double or triple during the pandemic. But as Facebook's development of content control features demonstrates, even mainstream competitors are feeling pressure to meet heightened demand for this kind of surveillance functionality. with an attention-tracking feature that would alert meeting hosts if a participant clicked away for more than 30 seconds, but, like Facebook, Zoom faced backlash and retracted the feature.
The resistance to employee monitoring underscores an often overlooked barrier to embracing remote work: Even if companies have the technology to make the change, social norms and expectations have yet to adapt. So far, most of our on the shift to remote work has focused on technology and whether companies have the requisite cloud capabilities, collaboration software, and network security to undergo a permanent transition.
For instance, in an open office space, a boss can easily glance around to gauge if employees are working; technology can easily provide similar functionality for remote work, but the way it can do so is far less socially acceptable compared with its in-person equivalent.
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