Exclusive: Why Samsung's SmartThings arm is pivoting entirely into software - Business Insider

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Exclusive: Why Samsung's SmartThings arm is pivoting entirely into software

"When the company began, SmartThings created hardware out of necessity in order to stimulate user growth and adoption. And that strategy, frankly, has been very successful today," Benson told Business Insider. "We're looking to build on that success and partner with companies that are leaders in the smart home automation space that we can enlist to manufacture and distribute SmartThings hardware.

And it's hiring software engineers in droves to help create the new offerings. In the last year, Benson said, its hiring grew by 20%, and 85% of its new positions have focused on software engineering. "We're seeing rapid adoption of smart home technology. And this year is a turning point year," he said. " Users will look beyond those simple use cases and really want to use technology to make their lives better." make it easier to care for elderly family members

 

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