We talked to one Fortune 500 chief marketing officer — granting this person anonymity to speak candidly — about, if they'll really hurt Facebook's business, and why it's hard to quit the platform.
A Facebook spokesperson said in a statement: "We invest billions of dollars each year to keep our community safe and continuously work with outside experts to review and update our policies. We've opened ourselves up to a civil rights audit, and we have banned 250 white supremacist organizations from Facebook and Instagram.
Half the CMOs out there are sincere. The other half are doing it because they're worried about being tone-deaf. You have to look at which companies have a track record of acting on social causes. For us, it's not like we just woke up to Black Lives Matters. But they've all written their boycott statements vaguely enough so they can keep their options open and come back to Facebook.If all the Fortune 500 companies stopped advertising, it would only be 10% of their revenue.
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How Quibi is working with influencers, inside its strategy - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. The status quo wins another day.
Источник: BusinessInsider - 🏆 729. / 51 Прочитайте больше »
How Quibi is working with influencers, inside its strategy - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Источник: BusinessInsider - 🏆 729. / 51 Прочитайте больше »
Pepsi joining Facebook ad boycott, Fox Business News reportsPepsiCo Inc will stop advertising on Facebook Inc , Fox Business News reported https://www.foxbusiness.com/markets/pepsi-facebook-ad-boycott on Sunday, citing sources. So ...and receives a ton of free advertising via press. I’m boycotting Pepsi. They make poison anyway.
Источник: Reuters - 🏆 2. / 97 Прочитайте больше »
Facebook ad boycott 2020: Advertisers explain why TikTok, TV will win - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. We need to quit Facebook and bankrupt his stupid company! FB is crap. DeleteFacebook incarceratedbob Imagine being so scared of words you want to get rid of Facebook.
Источник: BusinessInsider - 🏆 729. / 51 Прочитайте больше »
Starbucks suspends all advertising on social media platforms - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. We all know that's bullshit. Every one of those companies definitely are using the so-called boycott to reduce advertising expenses since they don't have enough revenue to pay the costs. But if they suspended advertisement on ALL, why do you just mention Facebook? Is it cause your a agenda driven corporation. pathetic Good news
Источник: BusinessInsider - 🏆 729. / 51 Прочитайте больше »
Best Buy, Ford Join Over 150 Companies In Massive Facebook BoycottAn advertising boycott of Facebook called for by top civil rights groups continues to gather momentum Fantastic! It’s about time that the little twit Zuckerberg gets the message. Lies and hate speech hurts America and must be stopped! Great. Another good idea: DeleteFacebook What has Forbes done for anyone? It’s a magazine for rich whites. Let’s boycott Forbes too.
Источник: Forbes - 🏆 394. / 53 Прочитайте больше »