The burger-maker will sell its meat-alternative patties across 50 Alibaba-owned Freshippo stores in Shanghai from July 4. Freshippo is called Hema in China.
The move signifies the company's first push into Chinese grocery stores — but it's not the company's Chinese debut. Earlier this year, it collaborated with Starbucks and Yum Brands subsidiaries to distribute some products in China. "We know that retail will be a critical part of our success in China, and we're pleased to mark this early milestone within a few months of our market entry," chief executive Ethan Brown said in aBeyond Burger patties are designed to resemble meat products but are made of plant-based substitutes that are free of soy or gluten. The company said its patties can be used in fried rice, noodles, and dumplings.
Freshippo is popular with local customers for its high-tech shopping, and serves as a trial space for Alibaba's retail ideas. Get the latest Alibaba stock price
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