Apple beats on earnings and announces stock split, sending shares toward record high

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Apple announces 4-for-1 stock split; stock rises 5% on earnings beat

Apple Inc. brushed off the COVID-19 crisis to report record results Thursday, and the company said it plans to split its stock in an attempt to make it “more accessible to a broader base of investors.”

Apple’s revenue for the quarter rose to $59.7 billion from $53.81 billion, while the FactSet consensus was for $52.24 billion. The company generated $26.42 billion in revenue from its iPhone segment, compared with $26.99 billion a year ago and the $22.2 billion that analysts had been expecting. This is the first quarter to include sales of the iPhone SE, Apple’s lower-cost smartphone that launched in August. International sales accounted for 60% of the company’s revenue in the period.

Apple’s fast-growing services segment saw revenue increase to $13.16 billion from $11.45 billion in the quarter, above estimates for $13.1 billion. Revenue from wearables, accessories, and home products grew to $6.45 billion from $5.5 billion and came in ahead of estimates, which called for $5.98 billion.

 

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One investor explains how to make sense of Thursday's tech earnings crunch: Watch AppleWith four of the five most valuable tech companies reporting earnings on Thursday, investors may be most focused on comments from Apple to understand the macro picture.
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