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Walmart and Facebook are taking social commerce cues from China - Business Insider

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Walmart's decision to buy TikTok makes a lot more sense when looking at how the app's Chinese counterpart Douyin has embraced social commerce

even more ecommerce elements like native storefronts and product search features. Walmart's potential plans for TikTok would follow a business model that's already proven successful in China.

And Walmart isn't the only one—Facebook's Shop rollout introduced a live shopping element similar to China's Taobao Live. Last Tuesday, Facebook began its of Facebook Shop, a dedicated ecommerce section within the app. But the shopping itself isn't where Facebook could be taking cues from China—it's the integration of shopping with Facebook's existing social features, most notably Facebook and Instagram Live.

The new Live Shopping feature will let businesses go live on either platform and feature products from their Shops, which customers will be able to purchase directly from the video. It's similar to Alibaba's live streaming service, Taobao Live, which has seen incredible growth during the pandemic.

 

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This is the equivalent of a mafioso putting his homes and cars and bank accounts under his wife's name..

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Business Insider's biggest advertising and media stories for August 31 - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Huge Data Harvesting Great proposition. Would love to see a real Amazon competitor. Whilst I don’t use Tik Tok, there’s no denying it’s monetisation potential.
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TikTok sale disrupted as China rewrites rules to give itself a veto - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Just BanTikTok. Forget about selling. Teens will cry but they will find a replacement. Let's see then. Then just ban it!
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