— a method that helps to even out sharp drops in the market and gives investments a longer time to grow.
"Neither of those are calming colors. Red is very much a fear-associated color; it's something that kicks up your adrenaline quite a bit. Green is also a little bit of an exciting color," Egan says. Many investing apps use these colors to grab attention and elicit emotional responses from investors. "They tend to show you [your investments] over as short a time period as possible by default. You log in, and start by seeing what happened generally today or yesterday. Since markets tend to even out with time, there's a better chance that you'll open you home screen to see red when set to this short-term view."
"These things are making investing much like gambling or something that's more like entertainment," Egan says.
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