SVOD growth will offset losses in entertainment digital ad spend - Business Insider

Entertainment digital ad spending will decline 6.9%, compared with the overall digital ad industry's 1.7% growth.Insider Intelligence analyzes this industry and several others to provide in-depth analyst reports, proprietary forecasts, customizable charts, and more.

With the shuttering of amusement parks and cancellation of live events, the entertainment industry will see some of the biggest declines in digital ad spending this year, eclipsed only by the travel, auto, and media industries.We expect digital entertainment ad spending to decline 6.9%—roughly $520 million less than 2019 totals—compared with the overall digital ad industry's 1.7% growth. It's a stark decline from the 28.

. While the pandemic has severely affected live events, time spent with screens has skyrocketed, shielded the entertainment industry from even bigger losses. Gaming and esports are bright spots: Video game ad spending more than doubled from January to April, according to . And the launch of several new subscription video-on-demand services during the pandemic like Peacock, HBO Max, and Quibi—as well as Disney+, which launched last November—all contributed to significant ad spending.Join other Insider Intelligence clients who receive this Briefing, along with other Media, Advertising, & Marketing forecasts, briefings, charts, and research reports to their inboxes each day.

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