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What Apple's privacy update delay means for advertisers and developers - Business Insider

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ICYMI: News that Apple will delay the rollout of its major privacy measures was met with a sigh of relief from advertisers and developers

Apple will delay the rollout of its major privacy measures. in June that it would start requiring consent from users before tracking their data—a move that would make its popular Identifier for Advertisers tool largely obsolete. This and other privacy changes were scheduled to roll out through iOS 14 later this month, but Apple is now holding off until "early next year" to give third-party developers time to adapt. are probably the primary beneficiaries of Apple's delay.

Audience Network. Merging with ad tech companies could give smaller developers access to first-party data—and ad networks, too, may be interested in acquiring these small developers to build out their own tracking tools.Join other Insider Intelligence clients who receive this Briefing, along with other Media, Advertising, & Marketing forecasts, briefings, charts, and research reports to their inboxes each day.

 

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They already show nearly no information with developers

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