Tesla, GM, Ford taking a different approaches to the EV market - Business Insider

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Tesla, GM, and Ford all have vastly different approaches to succeeding in the EV market — here's how they compare

to produce a pickup for zero-emissions startup Nikola, the Badger, in exchange for an 11% stake in the company.

So ultimately, if you'll pardon the pun, GM could have Ultium inside a wide range of electric vehicles, to extend the operating-system analogy into the computer chip realm and borrow Intel's famous slogan. The upshot is that GM will control a critical part of the EV ecosystem.Ford is spending $700 million to expand it famous Rouge complex for EVs.

Ford's best, then, is that it can transition the accumulated greatness of the F-150 and Mustang from the gas-burning era to the all-electric one.Tesla has been on an epic stock rally since the beginning of 2020, minting a market cap that has made it worth more than GM and Ford combined.

 

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