CAA Promotes Kevin Lin, Ruben Garcia to Co-Heads of Cultural Business Strategy

Lin and Garcia will work with CAA president Richard Lovett and the CAA board to strengthen companywide strategies that maximize creative opportunities and business growth for the agency’s diverse clients.

Lin will oversee the recently formed Cultural Innovation Task Force, comprised of agents and executives working collaboratively to build corporate-culture best practices that build on and fulfill Lovett’s commitments made at the CAA Amplify Town Hall in June.

Garcia will spearhead efforts surrounding CAA Amplify, which is designed to connect leaders and cultural changemakers of color to leverage their influence and generate transformational change across business and society. This includes Amplify’s annual invitation-only summit and the recently launched Amplify Town Hall events.

Because they have so much experience or just because they already worked there? They have hired an EXPERIENCED person of color!!

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