However, barriers like lack of smartphones or tech knowledge hindered other seniors from tapping these same services: For example, in April, primary care startup Oak Street Healthto telephone visits after realizing that its seniors had difficulty acclimating to video-enabled telehealth, citing lack of smartphone access and discomfort with video visits as major hurdles to uptake.
The Medicare population is expected to skyrocket over the next 10 years—and we think this presents a massive opportunity for telehealth vendors to expand into senior-focused markets. For context, KFF that the number of Medicare beneficiaries has swelled dramatically in the past decade—and the growth is expected to continue over the next 10 years.
We've already seen major telehealth vendors extend their coverage to include senior members: Doctor on Demand, for instance,a solution for Medicare part B members, making it the first large telehealth company to address this cohort. And considering the Medicare population remains widely untapped by other massive virtual care players, we expect other major telehealth players to stake their claim in this market, too.
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