More layoffs, new CMO at Red Bull following BLM controversy - Business Insider

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Red Bull laid off marketing staff and named a new CMO after internal controversy over Black Lives Matter

and start reading now.

The shakeup followed the firings of North America CEO Stefan Kozak and CMO Amy Taylor after leaks of an employee letter urging more support for Black Lives Matter and a racially offensive slide from a company meeting. Along with Kozak and Taylor, the company also fired the marketing exec, Florian Klaass, whose team was responsible for the slide, according to multiple people.

 

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