How DTC brands are using newsletters to publish their own content - Business Insider

DTC startups like bra brand Cuup are using the popular email newsletter format to become their own content publishers.Newsletters have become a popular medium in recent years as writers started independently publishing their content via email to subscribers.

So when the brand decided to eschew traditional influencer marketing, they took a route that would allow them to have the sort of complicated conversations that represent how women feel about the concept of femininity: an interview series they'd send straight to readers inboxes, via a newsletter.

The goal in delivering stories straight to customers' inboxes is that instead of customers playing Whac-A-Mole, deleting promotional emails as they flood in, they'll be intrigued enough to open and spend time learning what the brand represents. With newsletters, brands can also see who their loyalists are. Morgan said BodyTalk is a way to deepen Cuup's relationship with customers who want to opt-in. "The majority of our audience just wants to buy a bra and they don't want to go deeper," she said. "But for the people that do, those are the people you really want to cultivate relationships with because we think they're going to be our strongest customer.

Check It out! Do You Want To create 3d logo animation intro video (please contact or order now) intro & outros gaming intro logo animation youtube intro outro

Россия Последние новости, Россия Последние новости

Similar News:Вы также можете прочитать подобные новости, которые мы собрали из других источников новостей

Singapore Airlines fine-dining restaurant inside aircraft sells out - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. why?
Источник: BusinessInsider - 🏆 729. / 51 Прочитайте больше »

Inside the investment portfolio of a millennial homeowner - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Источник: BusinessInsider - 🏆 729. / 51 Прочитайте больше »

How to get your book published, according to an agent, author, publisher - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Источник: BusinessInsider - 🏆 729. / 51 Прочитайте больше »

How 'The Pilates Class' used influencer marketing to scale quickly - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Источник: BusinessInsider - 🏆 729. / 51 Прочитайте больше »

5 alternatives to the bar exam, from legal industry insiders - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Hope this measures are extended to other professional bodies in America and not only the law bar exams.
Источник: BusinessInsider - 🏆 729. / 51 Прочитайте больше »