How This Pandemic-Proof Online Farmers Market Can Promote Sustainable Farming

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Here's how this pandemic-proof online farmers market can promote sustainable farming: ForbesAgTech decadeofU30

One of Americans’ favorite weekend pastimes, shopping at the local farmers market, was among the multitude of activities destroyed by Covid-19. Farmers, of course, were most affected, as many saw considerable revenue losses. But consumers lost something, too. We lost knowing where our food comes from,” says Gunnar Dinkla, a precision agronomist at agronomic services company Advanced Agrilytics. “Grocery stores are still an option but the personal connection with farmers got eliminated.

It would also operate as a social networking site, much like LinkedIn, Papian says. Farmers could connect with fellow farmers to share sustainable farming tips and tricks, as well as interact with consumers to answer questions about their products and farming practices. “In areas where we have food deserts or we don't have good access to grocery stores, it's an opportunity especially with community gardens that if we can promote sustainable practices and educate people, we can eliminate food deserts,” Dinkla says.

“This isn’t cheap. Converting your whole farming lifestyle to a new one, it will take some work. It will take some loss in revenue,” Papian says. “Our big idea to solve that problem is finding companies that realize the need to foster sustainable practices and getting them to donate to this idea.”would operate as a non-profit. They would partner with large companies looking to increase brand awareness of their mission to invest in sustainable programs and solicit donations from them.

 

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