Antitrust experts weigh in on landmark lawsuit against Google - Business Insider

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Legal experts say the government's 'Microsoft' strategy in its antitrust case against Google is smart, but a forced breakup may still be a longshot

At a House Judiciary Committee hearing with Google CEO Sundar Pichai testifying, policy attorney Ian Madrigal is also Monopoly Man who photo bombs high profile congressional hearings on Capitol Hill in Washington, DC on Tuesday December 11, 2018.This story is available exclusively to Business Insider subscribers.Google has been slapped with a landmark lawsuit by the Justice Department, and it could have major implications for the company's search business.

The lawsuit, which is being brought by the US Department of Justice and 11 state attorneys general, takes a relatively narrow focus on Google's dominance in search and search advertising. Modeling the case after Microsoft's is in itself "smart," said Sam Weinstein, a former Justice Department antitrust attorney and Cardozo Law School professor. Meanwhile, maintaining a more narrow focus from the get-go could play to the DOJ's advantage.

"Consumers could do all this stuff, but the fact is they didn't," he said. "You could transfer dirt using a teaspoon, but most people use dump trucks. What youIn the Microsoft case, the company argued that users were still able to download competing browsers, but it was difficult to do so. One difference from the Microsoft case is that Google has been more careful about internal communications that could hurt its defence.

During a press call, a DOJ official was asked if Larry Page had been contacted as part of the investigation. "I think we don't want to be in the posture of saying what we did or didn't do," they responded.

 

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