Klarna CEO Sebastian Siemiatkowski: stages of COVID-19 buying behavior - Business Insider

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Shopper spending during lockdown has been defined by four main phases, Siemiatkowski said. The first is known as the 'toilet paper day.'

The fourth stage was when people decided to treat both themselves and their homes, Siemiatkowski explained. This was when the DIY boom kicked in, he said. Home Depot saw a

BNPL services are often better set up and more customer-friendly, Siemiatkowski said, and the costs are usually carried by the merchant.Here's an exclusive look at the pitch deck a 23-year-old Y Combinator alum used to raise $1 million for ethical bank cards But it isn't only customers being drawn to BNPL services. Merchants are increasingly attracted to them, too, because buyers using these services actually have a higher average order than other customers, Siemiatkowski explained. A merchant using Klarna sees around a

Klarna has continued launching partnerships with major retailers over lockdown, Siemiatkowski said, includingBut BNPL services aren't only limited to e-commerce, Siemiatkowski added. They can also work alongside an omnichannel retail model, and contactless payment by Klarna is available in 7,500 bricks-and-mortar stores.

 

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