Brick-and-mortar stores are still important for online retailers - Business Insider

Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.Over 18 million Americans currently use a subscription box service, but digital brands still rely on in-store discovery to attract new customers.

Subscription dental brand Quip and BarkBox, which is one of the most popular pet subscription boxes, have courted new customers through stocking products at popular retailers like Target and Walmart. For dental brand Quip, selling products at brick-and-mortar retailers like Target and Walmart is the biggest way the brand is getting its direct-to-consumer reach, Shane Pittson, Quip's head of growth and marketing, said atPittson added that by selling its products in-store, Quip is able to "explain the benefits of [a] direct relationship and subscription convenience." Customers who discover the brand offline in this way are more likely to make the leap to a subscription.

"It's important for us to over serve dog owners where they are," Knoll said. "The ability to feel and try and buy a toy at retail as the first touchpoint has been a pretty powerful thing."

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