Movie studios have sought alternative release strategies for movies amid the pandemic, such as premium-video-on-demand and streaming services.
This embrace of digital and streaming could have long-lasting ramifications after the pandemic, the filmmakers said.Director Ric Roman Waugh was already working on his next movie in Saudi Arabia when he got a call last month that he said left a pit in his stomach. It was about "Greenland," his apocalyptic thriller starring Gerard Butler that was set for theatrical release this year.
It's a tough reality that many filmmakers have faced this year as the pandemic shifts the theatrical release calendar, forces many movie theaters to shut down, and pushes studios to rethink distribution strategies. Even big-budget tentpoles like Disney's "Mulan" and "Wonder Woman 1984" have pivoted to streaming releases on Disney Plus and HBO Max, respectively.
Business Insider spoke with filmmakers of mid-budget movies that have had their planned releases upended by the pandemic. They were generally optimistic about the theatrical experience, but acknowledged that the pandemic could have longterm effects on Hollywood and make streaming deals more important.
"Songbird," which was the first movie to film in Los Angeles this year amid the pandemic, will debut on PVOD services on December 11 and then a yet-to-be-announced streaming service, similar to "Greenland" . "Nobody wants to see the theatrical industry harmed, but studios need audiences," Schneider said. "Imagine a world without streaming. The theatrical pipeline right now is like people standing outside the door for. The doors open and there's only so many cashiers. It's the same for theaters. There's only so many screens and so many theaters. All of these films will be standing in line for their turn once all this is over.
It also helped to lower those ridiculous prices for old dvd movies, now I am seeing booths in Walmart selling movies for $5 or less, but before streaming became popular, those movies would have been around $15 to $25
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