JCPenney joins livestream shopping trend, as it takes off in the US - Business Insider

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Livestream shopping is a $125 billion market in China. Now, retailers like JCPenney are banking on it blowing up in the US.

deals and holiday entertaining essentials. JCP Live has gotten more of an audience on Facebook, where shows have notched up to 50,000 views.

Already a $125 billion market in China, according to advisory and research firm Coresight Research, livestream shopping is just beginning to catch on in the US. Coresight estimates that livestreaming is currently responsible for about $5 billion in sales in the US. "I don't know if there is any downside, honestly," Deborah Weinswig, CEO and founder of Coresight, said to Business Insider.

Consumers get to see products from multiple angles and hear reviews from sources they trust, which could prove especially helpful in a time when many are shopping online for the first time, due to the COVID-19 pandemic.

 

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Wasn't that called QVC?

ClaireCriss MA'AM!!!!!!

good luck

As always China leads the way lol

Really

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