Aurora James Is Helping Companies Invest In Accountability With The ‘15 Percent Pledge’

Before we talk about how you’ve been driving capital into the Black business ecosystem, I want to touch on what brought you here — namely, your own experience as the founder and owner of a small business. For entrepreneurs, we know that access to capital is often a recurring hurdle. What’s your money story when it comes to Brother Vellies?I believe that historically, Black women have had to work twice as hard to get half as many opportunities.

The instagram page obviously was and continues to be a huge public facing element of the campaign strategy. What was going on behind the scenes as you learned corporate partners were interested in signing on? How has the onboarding of these companies been? Pledges are of course powerful because of their ability to trigger real accountability. What are currently the main systems of auditing corporate partner supply chains’? How do you envision the 15 percent pledge growing to other industries beyond retail — and which ones?

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Aurora James Is Helping Companies Invest In Accountability With The ‘15 Percent Pledge’The 15 Percent Pledge urges major retailers to commit at least 15% of their shelf-space to Black-owned businesses (in alignment with the size of the Black population in the US), offering consulting services to help these corporations reach that goal. 90% of news about covid and trump Black is beautiful🖤Black Lives Matter,My Son’s Lives Matter✊🏾I can't stop,I won't stop🗣We are victims of criminal activity,My Son deserve all the best and all his rights I’ll never give up!!He don’t deserve what happened to me JUSTICE4US✊🏾❤️ justice4noahisaacandamandagarcia
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