WhatsApp delays launch of update business features

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Facebook Inc’s WhatsApp is delaying an update aimed at increasing business transactions on the platform after a storm of concern from users who feared that the messaging platform was watering down its

privacy policy in the process.

WhatsApp on Friday said it would delay the new policy launch to May from February, stating that the update was focused on allowing users to message with businesses. The tech firm said in a statement “This update does not expand our ability to share data with Facebook. Facebook has been rolling out business tools on WhatsApp over the past year as it moves to boost revenue from higher-growth units like WhatsApp and Instagram while knitting together e-commerce infrastructure across the company.The app already shares certain categories of personal data, including the user’s phone number and IP address, with Facebook.

 

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