PlayStation politics: How 2020 – and a Canadian company – ushered in the era of campaign gaming

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Toronto-based Enthusiast Gaming was at the cusp of the presidential effort last year, helping to stitch Joe Biden’s brand and message into a customized map for the wildly popular game Fortnite

This translation has been automatically generated and has not been verified for accuracy.Where Bill Clinton went on MTV and Barack Obama seized on social media, modern-day Democrats see online video gaming as the next high-tech frontier for reaching young voters.Toronto-based Enthusiast Gaming

And two weeks out from election day, New York rep. Alexandria Ocasio-Cortez and fellow progressive Rep. Ilhan Omar attracted nearly 440,000 viewers – unheard of for political figures – when they played “Among Us” live on the streaming site Twitch. “This was such an interesting moment that’s going to change political discourse, and it was pretty cool to be a part of it,” Montgomery said in an interview.

There was more to the Biden-Harris “Fortnite” map than just campaign billboards and “Build Back Better” sloganeering. Along the way, they were exhorted to send text messages or visit websites in order to receive detailed instructions on how to obtain mail-in ballots or vote in person on election day.Montgomery will take part in a panel at the Canadian Club in Toronto on Tuesday, talking gaming and politics with Allison Stern, who headed up the digital partnerships project for the Biden campaign. They’ll also be joined by Heidi Browning, the chief marketing officer for the National Hockey League.

 

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