Penske Media chairman and CEO, Jay Penske, added: “We are grateful and proud to become enduring partners with SXSW and collaborate with its exceptional team. Since 1987, SXSW has been the world’s premier festival centered at the convergence of tech, media, film, and music. Today SXSW continues to be one of the most recognized brands for empowering creative talent and bringing together the brightest creators of our time.
There are no plans to change SXSW’s management team or core business as the focus turns to the 2022 festival, which is in person. As part of their new partnership, P-MRC and SXSW plan to explore possible new events and business models.
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