EA, Other Videogame Companies Target Mobile Gaming as Pandemic Wanes

Videogame companies are increasing their financial bets on mobile games as pandemic restrictions ease and people ditch their PC and TV screens to go outside.

Publishers such as Electronic Arts Inc., Take-Two Interactive Software Inc. and Zynga Inc. are snatching up mobile-gaming studios and creating new mobile titles, some of which are adaptations of popular games“Before, you could avoid [mobile] if you wanted to make certain games,” said Nicolo Laurent, chief executive of “League of Legends” developer Riot Games, part of Tencent Holdings Ltd. “Now the platform is relevant for any type of game. So it is a big deal for everybody.

Game makers are jockeying to expand their user bases by reaching billions of people on the device they tend to use most, a smartphone, according to company executives and analysts. The moves come as industry revenue from mobile games is projected to continue rising in 2021, while revenue from PC and console games—whichU.S. companies this year have already spent more on mergers and acquisitions for mobile-gaming studios than in all of 2020, according to research firm PitchBook Data Inc.

Did EA write this? Video game companies want mobile games because it's easier to target kids with low effort games that are basically slot machines. Everyone has a phone, not everyone has a pc or console. It's just all about $ like it always is.

I feel like this article is bs..

😂😂😂 A little summertime surge in mobile games and the dumbasses at the Wallstreet Journal think it's the next big thing. You've been saying mobile gaming is the shit for 10+ years but fail to understand the mobile gaming experience is never going to be on par with PC/Console

Mobile gaming is crap and will never replace the good old consoles and pc

horrible

EA is going to ruin it

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Источник: Forbes - 🏆 394. / 53 Прочитайте больше »