How To Build A Company That Gets The Attention Of Investors

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Finding the right investors to back your company, especially in the early days, can accelerate your path to success. Here's what you need to do to secure an investment.

You won’t have long to capture an investor’s interest, so you have to have a strong and well-delivered pitch. You don’t need a fancy slide deck or elaborate presentation, what you need is a rock-solid pitch. A strong pitch can stand on its own, and simply be supported by slides or other visuals. Your goal should be to create a pitch so strong that it doesn’t require visuals to convince an investor to come on board.

While you may not be able to find a direct connection so easily within your immediate network, you might be surprised by who’s connected to who in your extended network. You’re likely only a few degrees of separation away from someone who would be a great investor. Work your way up the chain, asking people to make introductions for you, and don’t be afraid to be persistent.

 

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