Elon Musk Defies a Car Industry Mantra With Tesla-Hertz Deal

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Sales to rental-car fleets have at times been viewed as a liability for auto makers. Elon Musk is defying that stigma, with Tesla's deal to supply cars to Hertz signaling electric vehicles are ready for the masses.

Sales to rental-car fleets have at times been viewed as a liability for auto makers. Elon Musk is defying that stigma, with Tesla Inc.’s deal to supply cars to Hertz Global Holdings Inc.

signaling electric vehicles are ready for the masses.100,000 vehicles to be delivered by the end of next year. That share-price surge helped Tesla become the latest U.S. company to cross $1 trillion in market value.

 

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But the masses can't afford them.

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