How Big Business Dumped Trump and Got 'Woke'

argues that sustainability can go hand in hand with profit—one of a raft of recent do-gooder tomes by CEOs . Under Polman’s leadership, Unilever set ambitious climate goals and sought to improve its human-rights record, lobbying against the death penalty for gay people in Uganda and deforestation in Brazil. “Smart CEOs realize that their business cannot function in societies that don’t function,” Polman tells TIME. “We have to be responsible and speak up, not just lobby in our own self-interest.

The public, too, appears skeptical. In recent research conducted by Edelman, 44% of Americans say they trust CEOs to do the right thing, about on par with government leaders but lagging behind clergy and journalists . A far greater share, nearly three-quarters of employees, trust the CEO of the company they work for.as the spread of COVID and Trump’s attempt to undermine the vote began to raise fears of an election meltdown, Sonnenfeld began privately raising the issue with prominent CEOs.

So on Jan. 5, Sonnenfeld reconvened his executives. This Zoom was better attended than the first, with nearly 60 CEOs—and more concerned. Nobody quibbled with the “coup” terminology this time. There were CEOs Sonnenfeld had never met who had demanded invites after hearing about the November call. There were right-wing executives and former Obama and Bush Cabinet secretaries. The group voted unanimously to suspend donations to the GOP members of Congress who contested the election.

But these moves also sparked a political backlash. Executives who had interceded during the election’s aftermath began to fall away from the group, leery of liberal activists seeking to apply similar pressure on other issues, like. The coalition that rallied with such alacrity to defend American democracy now appears splintered, unsure of the extent of the continuing threat or how to confront it.

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