Messi helps 'fan tokens' take off as crypto enters football industry

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PSG 'fan tokens' called 'chiliz' gain over fifty percent in value in just four weeks as Lionel Messi’s move to the club brings more publicity to the cryptocurrency

There is a mini-revolution happening as businesses related to cryptocurrency have started appearing on shirts.

It was the result of a partnership signed by the French giants in 2018 with Socios.com which sees fans use a cryptocurrency called "chiliz" to buy tokens allowing them to vote on issues related to the club. Dreyfus admits the pandemic and resulting economic crisis has benefited his company, allowing them to multiply their partnerships.

 

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