, said entrepreneurs must have a unique business model and be clear on the products or services they are offering to the public.“Customers patronise you because they have a challenge, and you have created a solution to fix that challenge. A clear idea of the problem you solve translates directly to the success of your business. Particularly when it comes to monetising your solutions to hit the bottom line”.
Also speaking on the topic, “How to build top of mind awareness on a budget”, the Chief Executive Officer of X3M Group, Mr. Steve Babaeko, advised entrepreneurs to build a strong network of partners and customers.“Networking presents you with the opportunity to find others who are either in similar circumstances or can buy into your business. When you network appropriately, doors start to open, and your brand is top of mind.
Other prominent thought leaders and experts that featured in this year’s FCMB Top-5-In-5 series are Olori Boye-Ajayi, President, Borderless Trade Network; Ifedayo Durosinmi-Etti, Chief Executive Officer of Herconomy; Mr Joseph Edgar, a Theatre Producer/Investment Banker; Nike Majekodunmi, Chief Executive Officer of Nuts About Cakes; Tomiwa Aladekomo, Chief Executive Officer, Big Cabal Media and Dr Echefu Ukattah, a Senior Associate at Olaniwun Ajayi Legal Practitioners.
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