Seaweed, mushrooms, alpaca wool among eco-friendly fabrics disrupting the fashion industry

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Leaders in the sustainable fashion movement are encouraging consumers to check clothing labels as closely as they do food labels.

SAN DIEGO, Calif. — From fungi to pineapple fiber, a growing number of clothing brands are embracing eco-friendly materials.

“Evolved for millions of years in this extreme climate. And so, I started looking at the fiber under a microscope, and you see these air pockets in it that carry warmth but also repel moisture," said Cody. “When you make something really great, it lasts. And the goal is to make clothing that you hold with purpose," said Cody.

 

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