Younger brother Andreas studied Management and Production at the Swiss Federal Institute of Technology in Zurich, with a focus on Electrical Engineering and Logistics. Andreas gained his doctorate in 2004, four years after graduating before going on to work for Hilti AG before joining Sennheiser in 2010 where he was responsible for the company’s lean management and strategic supply chain design.
Andreas was first to answer: “We concluded that we needed to focus on the pro divisions of the company. We reviewed our business strategy 24 months ago and found that there was growth potential for all four, but at the same time they were following different paths in different markets. Increasingly there was less cross-fertilization of technology between the consumer business and pro divisions....
important factor in developing the corporate strategy which ended with the deal with Sonova AG to develop Sennheiser's consumer business.Andreas added: “We knew the consumer business had high-growth opportunities in a multibillion-euro market. However, we thought it would be better if it were attached to a larger company. It was purely from a business development perspective that we thought our consumer child would be better off under a new roof where it could grow and flourish.
Sennheiser acquired Neumann back in 1991 when it was probably the most high-profile brand acquisition the company had ever made. Neumann is the last word in high-end studio microphones and its products have a legendary reputation with sound engineers all over the world. Countless platinum-selling albums have been created in some of the world’s best recording studios using Neumann microphones.
“Our microphones offer a different level of quality compared to the all-in-one teleconferencing products like video bars. That’s the real difference that we bring to the table. We can integrate our products by working with integrators so they can create and design the best meeting rooms possible. This requires a different skillset and we are truly agnostic when it comes to different systems.
I’m in no doubt that the brothers made the right decision and now they can direct their energies into the professional side of the business with its greater research needs and its higher financial returns which can fund more advanced research into the cutting-edge audio technologies that Sennheiser has always been known for.... [+]I ended the interview by asking Andreas and Daniel where they thought Sennheiser would be in five years.
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