Beyond Merlot: How The Wine Industry Remains Under the Influence of an Early 2000s Indie Flick

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On Decoder Ring: How ‘Sideways’ changed wine drinking. (Hint: it’s more than just merlot.)

was released in just four theaters, but it had a big impact, earning five Oscar nominations and $110 million worldwide. “I thought it was just going to be a nice little comedy,” filmmaker Alexander Payne tells us. Instead, the movie became known for something else so notable that it has a name: TheIn this episode, we explore all the outsized effects of this one little movie on the huge wine industry.

Today on Decoder Ring, all of these questions and this one: Is it long past time to start drinking merlot?

 

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